Advertising Agency in Toronto – Making Growth Easy

I’m sure you have lots of questions you want to ask your ad campaign manager and that’s probably how you ended up here. Here are some of the questions we get asked the most as a Toronto-based advertising agency.

ADVERTISING AGENCY FAQ

Do advertising agencies still exist?

This is a funny one that I’ve never actually heard before but I found it while researching for this post. Yes we exist! And we’ve got a special deal for you!

Copywriting & Ad Campaign Management: 28 Day Free Trial

What do copywriters do in advertising agencies?

Copywriters write copy. Copy is a text that is intended to make the reader take action. The end goal is usually for the reader to buy a product or service. The job of the copywriter is to find out the most compelling benefits that you provide and then to convey them simply and beautifully using words.

What do graphic designers do in advertising agencies?

Graphic designers choose fonts, colors, images, and ad layouts. They could also design logos for brands, merchandise, and so much more. Where a copywriter focuses on the words and punctuation used, the designer uses visuals to convey the brand message. My main focus is copywriting and not graphic design, so if you know any good graphic designers who I can collaborate with, send them my way!

What do clients want from advertising agencies?

My clients want to make more money while delegating marketing tasks.

Did I nail this one? I tried to make is as concise and truthful as possible. Let me know what I missed in the comments below.

How can I advertise my business?

If your business is active on social media, you could probably set up ads on your preferred platform fairly easily. Otherwise you can take out ads in newspapers, radio, tv, or even search engines like Google. Google ads can be very effective at targeting the right people. However, your ad will be shown alongside other ads offering similar products so make sure that it stands out! If you don’t have the time or desire to learn how to run ads, call +1-289-943-5477 and we will run your ads for you.

Is paid advertising better than content marketing?

This is a great question! Each of these have their own perks and downfalls.

Content marketing can be relatively inexpensive and attract clients for long after posting at no additional cost. However, a lot of up-front work is required to create the content and it can take a while to rank organically.

Paid advertising on the other hand can get lots of eyes on your business very quickly while you wait for your content to rank. Paid advertising can be a great way to target competitive keywords with buyer intent if you have the budget.

So when people ask me if they should focus on paid advertising or content marketing I always say: use both!

How do advertising agencies charge for services?

There are 3 ways that I know of for charging for marketing and advertising services:

  1. Monthly management fee
  2. Piecework (price based on specific deliverables)
  3. Commission-based

There should also be an additional budget for the ads themselves and other marketing materials.

Everyone has their preference when it comes to payment methods. Monthly management fees can offer great packages and consistent cost. Paying for a specific deliverable shows tangible work from the agency. And a commission-based pay structure offers the greatest incentive for the agency to do a good job.

What other questions do you have for us? Let us know in the comments below and we will update this post!

Thanks for reading!

Scott Carroll

Carroll Property Services

P.S. I didn’t have a featured image for this post so here is an orangutan:

orangutan marketing advertising agency toronto

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